Since starting Posh Peony in 2005, I've been able to grow and scale my floral business over the years. With very little support and resources, it was not always a easy road and I often found myself frustrated and lost. I wanted to create a conference that would serve as the catalyst for savvy marketers, businesses, and floral entrepreneurs around the world to easily build the strategies, relationships, and expertise they need to implement strategies to rapidly accelerate business growth and sustainability.
This online summit will bring together some innovative business owners, industry thought leaders, and educators together for a two-day event that will deliver 10 actionable live streaming online sessions that will support, empower, and build community in the floral industry.
Can't attend LIVE? Don't worry, you will get LIFETIME access to the recordings!
"The Fleursociety Online Summit was such a brilliant idea! It was like the ultimate business slumber party! I laughed with Cece Todd and relaxed with Katie Davis. It was so nice to learn from the best in the business from the comfort of my home and in my pajamas. I loved it!"
-Teresa Eoff, Figure Eight Events
Engage with floral industry thought leaders who will transform the way you think about growing and scaling your business through marketing, social media, and strategy.
Ponderosa and Thyme
Katie is an internationally acclaimed florist based in Salem, Oregon. Since founding Ponderosa & Thyme in 2011, Katie has become known for her luxurious and textural designs inspired by nature, incorporating locally foraged, unique, and sensory plants into each arrangement. In addition to creating florals for intimate weddings, Katie and her team host incredible workshops worldwide for florists and other creatives to explore the art of floral design.
Janelle is constantly in nature. Her organic style and unconventional mediums reflect her native California and the natural beauty it has to offer-her style is raw and organic, creative, and natural. Her passion is sustainability and locally sourced materials. During her time in Italy, Janelle studied color theory, design, sculpture & painting but also a sense of adventure and the thrill of seeking out beauty in the natural world. Her experiences there inspired much of what she now applies to her arrangements.
Jessica Zimmerman Events
Jessica is the woman behind Zimmerman Events. Her floral designs have been featured in People magazine, and she was recently named top wedding planner by Southern Living magazine.She’s built a multi-faceted, seven figure business in just seven years. She is known for pulling the curtain all the way back on your business journey and sharing it all. Jessica wholeheartedly believes life is about so much more than working all the time. And in the end? She’s a mom first, boss second.
CHRISTY "CECE" TODD
Cece is the self-proclaimed queen of pink, an award-winning and renowned floral designer, and third generation entrepreneur. Her company, CeCe Designs, has enjoyed features with Style Me Pretty, Magnolia Rouge, among others. She also runs CeCe Décor which specializes in rentals and Create, a luxury collaborative workspace that brings together creatives in the wedding industry. A mentor and speaker, CeCe has been invited to share her expertise on the national stage at such prolific conferences as Wedding MBA, Inspire Retreat and a number of local floral associations throughout the nation.
Cristina is owner and Chief Creative Officer at Posh Peony and has always had a love and passion for all things floral and design. Over the years, she has built her passion from the ground up to what is now a multiple six-figure business with no formal training or education. She has grown and scaled her business which has allowed her to pursue her love of teaching in the event industry. Today, she continues to provides full-service design and educational workshops at a local and international level while enjoying being a wife and mother. Through Fleursociety, she is able to empower floral designers and entrepreneurs on how to build better businesses
GT Marketing + Consulting
Greg brings a vast knowledge and a proven record of success in both marketing and in the floral business alongside his wife Cece Todd of Cece Designs. His varied background in marketing, sales, and leadership allow him to relate and understand the pressures of small business owners, media buyers, and non-profit administrators.
Ultimately, Greg sees his role as a partner with each client. He will work diligently to ensure that customers reach their personal goals by offering content marketing, brand development, and social media integration and optimization.
Alexandra is the founder and owner of two successful event floral design companies, Blush Botanicals, which is a respected, well known brand in the luxury wedding market, and Parker & Posies, which she launched in 2016, quickly netting six figures after just two years of being in business. With her now decade of experience in the floral world, she has found her calling as a coach and mentor, serving other floral creatives and aiding them in reaching success.
The Creative Spring
Andrea is an Operations Manager and Integrator and owner of The Creative Spring, which helps creative businesses implement systems and software. By assessing current operations and workflows, she is able to teach entrepreneurs how to use the best-in-class software to automate admin tasks, and creating action-oriented plans that create accountability, improve productivity, and increase their ability to scale and grow. She was also formally a floral designer and owner her own business for 9 years before starting her consulting business which she has 12 years experience in.
Sarah is a renowned wedding expert having launched multiple wedding businesses. In her early 20’s Sarah found her calling in the wedding industry and founded a thriving event planning firm and later she launched Intrigue Design & Décor, concentrating on weddings and social events. Sarah has become a leader in the industry being called upon by a variety of media sources such as NBC, ABC, CBS, FOX as well as a number of magazines, blogs and newspapers. Sarah’s excitement for weddings and her passion for design is apparent the moment you meet her. She openly shares her talent and knowledge through speaking, workshops and classes designed specifically for the wedding industry.
Ryan is a thought leader in the floral industry and is keen to share all the potholes he hit along the way of building his companies. Ryan and his wonderfully-creative wife, Rachael, founded Twisted Willow Design in St. Louis, Missouri as a wedding-focused floral company. From that experience, Ryan created Curate, the market-leading software platform that helps manage all the moving pieces of floral events. Ryan has personally spoken with thousands of florists since starting Curate and is a constant source of candid advice about the industry. He’s the lead contributor to The Business Of Events blog that shares all the details of how he and his wife started their shop and grew it into a lifestyle business.
"The Summit provided me with access to the floral community and such a diverse range of educational topics. I felt like I got many of the benefits of a traditional conference without the burden of having to travel. The format was also great because I didn’t have to take time off and I was able to access the resources after the Summit ended."
-Casey Neeley, Stems & Sweets LLC
Fleursociety Online Summit will be an immersive and invaluable experience taking place over two action-packed days.
Each day will be made up of engaging presentations from some of the top floral designers and educators. The conference is designed to take you on a step-by-step journey through every conversion point in business building — from branding, to social media, to marketing, and strategy that will attract your ideal client, scale your business and make you more profitable.
Our live sessions will run on February 17th from 10:00am - 4:00pm PST and February 18th from 10:00am - 4:00pm PST. Each educator session will include educational content in the form of presentation and LIVE Q+A session to address all your questions.
Day 1: Sunday, February 17
KATIE DAVIS | Heart of Your Business on Social Media
Learn how to create an online social media presence that makes people feel welcome and at home with your business/brand. If you find yourself confused, overwhelmed, or struggling to keep us with social media, you are probably doing it all wrong. Connection and engagement is what builds a brand and establishes trust. You will gain insight on organic growth, the importance of authenticity, and how to build and maintain an engaged social media audience by connecting deeply with people through your instagram posts and curation.
ALEXANDRA AZAT | The Basics to Building a Healthy Team
Learn how build a dream team! Building a team is the cornerstone to growing your business and is one of the most overlooked topics that will impact absolutely every business owner. Without a strong team, your business cannot grow and the stress and overwhelm begins to creep up. Do you often ask yourself: Who do I hire? Where do I hire? How do I hire? Learn some of the most important topics to growing a healthy team and scale your business!
JANELLE WYLIE | Creative Process through Ordering, Pricing, and Proposals
Learn how to establish a process that will inspire you creatively and allow you to be efficient in your business. These tips will help you build a relationship with your wholesaler so that you can design and attain quality materials to make your vision come to life for your clients. Learn the tools needed to create a flower order without over-spending on product and techniques on creating an informative yet visually captivating proposal.
CHRISTY "CECE" TODD | Video Marketing Guaranteed to Reach Your Ideal Client
Learn how to connect with your ideal client through the use of video on any platform. Live streaming removes the barrier between you and potential wedding couples. Don’t talk about creating a floral centerpiece, editing photos/videos, or creating a wedding timeline. Show them! Learn how to demonstrate why you love your job and they are more likely to book you.
GREG TODD | Website Essentials for Your Floral Business
Learn actionable steps to ensure that your website is up to date and ready to start attracting and capturing new business. When someone lands on your page, it take two seconds to make a decision to stay or move on. That time is critical and so is your website! Learn the things you need to make sure that your website reflects your brand, has the elements to convey your expertise, and that it will show up on Google to generate more leads.
Day 2: Monday, February 18
JESSICA ZIMMERMAN | How Systems and Efficiency Lead to Growth in Your Business
Learn how to grow your business with the use of efficiency and systems! Everyone wants to know two things: How do I attract more of my ideal client and how do I make more money? The growth and money will not come until you learn how to treat your business like an actual business. Learn exactly how to set up your workday, the systems to build for an efficient business, and how the strategy behind these two things leads to dollars in your bank account.
RYAN O'NEIL | Making Art And Charging What You’re Worth
Learn how to once-and-for-all determine and charge your worth! Florists are consistently caught between wanting to create art that delights and charging what that should be worth. A painter would never negotiate with a client because the client said they could buy the paint supplies themselves. How do you determine what is fair to markup your materials for the art you create so that you can run a profitable business? Learn the steps on how to approach your pricing so that you are pricing for profit and selling your value.
SARAH CAMPBELL | Working The Workshop: Techniques for Adding Revenue Through Education
Learn how to diversify and supplement your income with workshops! You will take away the format, strategies and techniques to use to produce workshops and classes. Planning and producing workshops is not easy and there is more to these events than meets the eye! Learn the roadmap to creating a fun and educational gathering of floral designers that will add revenue to your business.
ANDREA LAYNE | Using Systems to Boost your Daily Productivity
Learn how what it means to be busy vs. productive and the 5 ways to use systems to give you back your time! Knowing the amount of time you have to work and your priorities will help you manage your work and meeting schedule, your inbox, and workflows. This presentation will give you some practical tips and software to put you on the road to better effectiveness and productivity.
CRISTINA BARRAGAN | Building a Client Experience Through Email Marketing
Learn how to establish an elevated client experience with email marketing. Email is one of the highest used forms of communication in business, yet it isn't used to its fullest potential. From the moment a lead reaches out to the moment the project is complete, a client experience that both nurtures and educates will take your business to the next level. Learn the different ways to make an everlasting first impression, set the tone, surprise and delight, and build a business that will have your clients raving and referring you for many years to come.
"One word: "Extraordinary" I'm studio based and I have been searching for a network of floral designers for a couple of years now and Cristina's vision has made my network "Blossom". Can not wait until the next online summit and reading the continued facebook postings! Thank you Cristina for your continued countless hours and creative vision behind all of this!
-Mary Pappas, Mary Martha's Floral Design
For only $197, you will get 10 presentations of actionable live content. That's $19.70 per educator!! How many of us can honestly say that we spend that much each week on coffee or fast food? Consider this 10 weeks of workshops, intensives, courses, and any other educational investment out there for your business development!
Each session will be streamed on our webinar platform that is perfectly designed to engage all participants in learning and community building! You will have LIFETIME access too each replay after the event along with all the resources and virtual swag bag goodies included!
Tickets for the Live Summit are available from January 17 through February 18th. By purchasing your ticket, you are reserving your seat for the live sessions and securing your access to the recordings after the event. Once your order is complete, you will get instant access to the online platform that includes links to each password protected webinar to get registered. Additionally, you will have get some bonus resources from each educator and exclusive virtual swag bag goodies!
Email us at: firstname.lastname@example.org and we will get back to you shortly!
Since Fleursociety is offering non-tangible irrevocable goods, we do not issue refunds once the order is accomplished, the product is sent, and the content consumed. As a customer you are responsible for understanding and acknowledging this upon purchasing this online summit and any item at our site.